How To Choose The Best Packaging for Matcha Powder?

Matcha is one of the fastest-growing categories in the global tea market. As demand rises in most countries, brands are searching for high-quality matcha powder packaging that protects freshness and supports sustainability. The right matcha packaging not only preserves flavor and aroma but also strengthens brand visibility and meets modern eco-friendly requirements.

If you're sourcing packaging for organic matcha or café matcha lattes, here's what to look for when choosing the best matcha powder packaging.

1. Choose High-Barrier Materials to Protect Freshness

Matcha is extremely sensitive to oxygen, humidity, heat, and light. Without a high-barrier pouch, it can quickly oxidize, losing its vibrant green color and nutritional value.

Important barrier features to look for:

• Low OTR (oxygen transmission rate)

• Low MVTR (moisture vapor transmission rate)

• UV-blocking layers

• Heat-sealed seams

Best high-barrier materials for matcha packaging:

• Aluminum foil laminate pouches

• High-barrier MDO-PE recyclable bags

• PLA + metallized film compostable bags

• Kraft paper laminate stand-up pouches

These materials help keep matcha fresh, aromatic, and protected from external contamination.

2. Choose Eco-Friendly Matcha Packaging Materials

Eco-conscious consumers prefer brands offering eco-friendly packaging. Choosing sustainable materials reduces environmental impact and enhances brand reputation.

Popular eco-friendly matcha packaging options:

• Compostable packaging (PLA/Kraft, PBAT blends)

• Biodegradable pouches

• Recyclable mono-material PE or MDO-PE pouches

• PCR (post-consumer recycled) film

Using sustainable materials positions your brand as environmentally responsible and aligns with global regulations for green packaging.

3. Select Practical and Consumer-Friendly Pouch Formats

To ensure convenience and long-term freshness, choose packaging formats that customers can easily store and reseal.

Recommended formats include:

1. Stand-up pouches with zipper — Most popular for matcha powder

2. Flat-bottom bags — Premium retail presentation

3. Side-gusset bags — Ideal for wholesale matcha

4. Single-serve sachets — Travel packs, cafés, subscription boxes

5. Cylinder paper tubes — High-end gift sets

These formats support different selling channels while improving user experience.

4. Ensure Food-Grade Safety Certifications

Because matcha is consumed directly, maintaining strict food-grade packaging standards is essential.

Look for packaging compliant with FDA food-contact safety, and BPA-free materials, or ISO certifications. Certified food-safe matcha packaging helps you build trust and meet global retail or export requirements.

5. Use Custom Printing to Strengthen Brand Identity

With online marketplaces and retail shelves becoming more competitive, strong visuals matter. Custom printing makes your matcha packaging stand out.

High-quality custom printed pouches help elevate your brand and attract more customers.

Selecting the best packaging for matcha powder involves combining high-barrier protection, eco-friendly materials, food-grade safety, and premium branding. With the right packaging partner, you can maintain product quality while meeting international market standards. Contact Bio Pack team today for free samples and a fast quotation.