Views: 99 Author: Site Editor Publish Time: 2026-01-20 Origin: Site
As the global demand for biltong and jerky snacks continues to grow, brands are competing not only on taste but on packaging design. In retail stores, on Amazon, or on Instagram, packaging is often the first and most powerful sales tool.
A well-designed jerky package does more than hold food. It protects freshness, communicates quality, reflects brand values, and convinces customers to buy. In this article, we share practical packaging design strategies to help biltong and jerky brands stand out and sell more, especially in competitive markets like the US, EU, Australia, and South Africa.
1. Choose the Right Packaging Material for Freshness & Shelf Appeal
Jerky and biltong are sensitive to oxygen, moisture, and light, which means packaging performance directly affects product quality and shelf life.
Best packaging materials for jerky & biltong:
High-barrier recyclable pouches (MDO-PE, PE/PE mono material)
Vacuum-sealed recyclable bags
Aluminum-free high barrier film for export markets
At Bio Pack, we design recyclable and compostable flexible packaging that protects dried meat products while aligning with modern sustainability expectations.
2. Use Structure & Functionality to Improve User Experience
Packaging shape and structure influence both shelf impact and customer satisfaction.
Popular jerky & biltong packaging formats:
Stand-up pouches with zipper (most popular for retail)
Flat-bottom bags for premium positioning
Vacuum pouches for export & bulk
Resealable ziplock pouches for convenience
Hang-hole pouches for retail hooks
A resealable zipper allows customers to snack over time, while a sturdy stand-up pouch keeps your product visible and upright on shelves.
Smart structure = better reviews + repeat purchases.
3. Design Visuals That Communicate Flavor, Quality & Trust
In a crowded snack aisle, your packaging must speak in 3 seconds. Consumers should instantly understand:
What the product is
Why it's premium
Why it's better than competitors
Visual design tips:
Use clear windows to show real meat texture
Highlight protein content, origin, or drying method
Use earthy colors for natural positioning
Use bold typography for flavors
Add eco icons: recyclable, compostable, plastic reduction
Clean, modern design builds trust and works better for DTC, Amazon, and Instagram marketing.
4. Sustainable Packaging Is Now a Sales Advantage
Sustainability is no longer optional. In Europe, Australia, and North America, consumers actively choose brands using eco-friendly packaging.
By switching to recyclable mono-material pouches, compostable jerky bags, and aluminum-free high-barrier films, brands can reduce environmental impact while increasing conversion rates.
Bio Pack specializes in eco-friendly food packaging for organic and natural brands, helping jerky producers meet both regulatory and consumer expectations.
5. Custom Packaging Helps Small Brands Compete with Big Players
Custom packaging is no longer only for large companies. With low MOQs and digital printing, even small biltong brands can create professional, shelf-ready packaging.
Custom options include:
Matte / soft-touch finishes
Digital & rotogravure printing
Private label packaging
Export-ready packaging compliance
Custom packaging instantly elevates brand value and supports higher pricing. Bio Pack works with jerky, biltong, protein snacks, and organic food brands worldwide to create packaging that sells more and wastes less.
Ready to Upgrade Your Jerky Packaging?
Whether you are launching a new biltong brand or upgrading your current packaging, our team can help you design eye-catching, sustainable jerky packaging that drives sales.
Contact Bio Pack today to get a custom packaging solution for your jerky or biltong products.
